1.27.2015

The Economics of Quality



We say it all the time because it's true - there really is no economic substitute for quality.  Products that are made well have a lower cost-per-use, and a much higher true value than those made poorly.  They may cost more upfront, but their value goes on and on.  This is why we're committed to simple, classic styles.  They'll continue to look good for as long as they last because they're not trying to keep up with current fads.  They look good, they feel good, and they'll take you just about anywhere. 

In the 6 years we've been selling shoes online, we have worked hard to keep prices consistent, even through a 30% increase in leather costs.  We refuse to allow higher costs to impact our employees, and are committed to a wage that keeps up with inflation and the increased cost of living.  At the end of the day, we've found ourselves having to decide between increasing our prices or compromising on our quality.  As we hope you know by now, we always choose quality.  If you check out our website, you'll see that our prices have gone up by about 10% which is enough to cover our increased costs, while maintaining the high quality shoes you've come to know and expect.

The relationships that we have with our customers are built upon sincerity and mutual respect, and it felt like it would be wrong to adjust prices without explaining why.  We love getting to know you through the letters and photos that you share, and your tracings often come in with little notes or doodles that make us smile.  Thank you for supporting our small business for the past 24 years and for understanding our plans to ensure we'll be around for at least 24 more.




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