Hello, Brian!

Having worked at Aurora Shoe for just over 6 months, Brian is one of our newest employees.  He brings a lot of energy and enthusiasm to his work and is always ready to learn a new job.  So far, Brian has been responsible for many of the smaller tasks in our shoe-making process.  He does a lot of the gluing, the lacing and is a hole-poker extraordinaire, punching small holes in our shoe straps as well as marking holes on the insoles (these allow the uppers to be properly aligned before the shoes are sewn together).

Brian came to us after returning to the area, having spent many years in the truss manufacturing industry in North Carolina.  He is originally from the Aurora area and is very proud to be a part of the Aurora Shoe team.

A chatty and friendly guy, Brian is frequently heard cracking jokes and can bring even the quietest of our staff out of their shells.  His favorite topic seems to be sports, and lately football (Go Cowboys!).  Like Bob, Brian is the kind of guy who loves to bring in snacks for everyone (though we should really be thanking his wife for those).  We've come to count on frequent batches of banana bread and fudge to keeping everyone sufficiently sweetened.

Check back to meet more of our staff! 

Simplicity

The art of art, the glory of expression and the sunshine of the light of letters, is simplicity.

Walt Whitman

Say Hello to Randy

Remember when I said that some of our staff are a little camera shy?  Well some of our staff are VERY camera shy.  Randy preferred to stay out of his photo all together, so we decided to give you a sample of his work instead.

This is photo demonstrates one of Randy's favorite tasks - gluing-up midsoles.  It's a bit harder than it looks, as the leather arrives with marks and brands that have to be worked around.  When he's not gluing insoles, Randy can be found roughing the edges of the top leather and midsole leather, preparing them to be glued and then sewn together.

Randy is a creature of habit and enjoys routine and repetition.  He quietly plugs away at his tasks and is very hardworking and dependable.   Most people would describe Randy as quiet and reserved, but we at Aurora Shoe know him as a pretty witty guy who breaks the silence to crack a joke or to share one of the many interesting factoids he's got logged away in his computer-like memory.  Having worked at Aurora Shoe since 1998, Randy can even tell you the month and year that most of our staff started.  How many people can do that (we know we have a small staff, but still!)?

Randy is one of a kind and we're so glad to have him!

Check back to meet more of the personalities behind Aurora Shoes.

Where Have Your Aurora Shoes Taken YOU?

Christmas at Yosemite

We love our Aurora Shoes and they go with us everywhere.  This winter we were in Yosemite and took this picture on Christmas Day, 2009 at Inspiration Point.  We can't imagine Christmas without our favorite things and that includes Aurora Shoes, Yosemite and camping in our 1968 Airstream Caravel.  Elena does't wear any other shoes.  She might try on other brands, but trades them for her Auroras.  No other shoes are as comfortable or authentic as Auroras. 

- Elena Capella and Larry Wendell

Where have your Aurora Shoes taken YOU?  Send us your photos and stories!

Our New Look

There's something invigorating about giving yourself a new look.  Whether it's a new wardrobe,  a new coat, or just a new haircut, the newness inspires fresh feelings and new ideas. 

After 20 years of business, we thought it was high time for Aurora Shoe to have a real logo.  We did a lot of thinking, asked a lot of questions, and hired a really great designer to work with us in coming up with something that represented our shoes and our company in a straightforward way.  We're excited to share our new logo with you and hope you'll agree that it's a perfect fit.

Here's to a new year full of fresh ideas and wonderful possibilities!