Blogspotted at Bluebirdbaby

You'd think that being an "Official Shoe Promoter" (seriously, that's my title) and all, I would expect to see evidence of my work out there in the world.  I'm all about helping our shoes to get exposure, but somehow I'm still surprised every time I stumble upon a pair somewhere outside of our local community.   Yesterday I was catching up on a blog that I keep in my feed and I saw this:

and then I poked a bit further and found this:
and upon more investigation, there was this:

I contacted Erin at Bluebirdbaby to see if I could share her blog photos with you and she was super nice about it.  She's got a simple and natural style that works so well with our shoes and her life in Maine is so similar to ours here in rural upstate New York that I couldn't help but identify with her.  I love the way Erin's blog captures the everyday moments that so many of us take for granted.  It's a great reminder to stop and enjoy the beauty that constantly surrounds us.

A few of my recent favorites, just because...
You can view Erin's personal blog here.  She also has a professional photography website and a beautiful photography blog.  She's based in Maine but us up for travel.  I loved her stuff so much that we're working out a deal to have her capture some new photos for our website.  Since putting ourselves online a couple of years ago, we've made some really great connections with people who share our values and design aesthetic.   It's a great feeling to work together with other people to achieve a common goal and the internet makes it all feel so easy.  

Thank you, Erin, for sharing your lovely blog (and life) with us! 


Aurora Shoes are Sassy

Do you remember Sassy Magazine?  I've always been a magazine reader, but I especially remember my love for Sassy.  We recently received the email beow from a fellow Sassy fan who not only remembered finding our shoes there, but who actually still had a copy of the magazine!  I am loving the 90s grunge meets angsty teenaged school girl look.  Say hello to August, 1993...

When I was 16 years old I was secretly addicted to Sassy magazine.  It was *the* magazine for us offbeat girls that didn't fit into the mainstream mall-rat demographic.  I anxiously awaited for it to hit the magazine rack each month and devoured every word from cover-to-cover the second I got it home.  During this time, I had my own fashion sense that did not include regular trips to Wet Seal or Nordstrom.  I was into funky thrift-store finds and beat-up levi jeans.  The only problem I had was finding a decent shoe for the upcoming school year that was unique, versatile and comfortable.  I already had converse and Doc Martins which were great for winter... but I needed one more shoe, a sandal perhaps.  Birkenstocks were a bit too hippie-ish and everything else was too dressy or looked like it came directly out of Seventeen Magazine.  I searched all summer long, to no avail. I had pretty much given up.  So when I flopped down to enjoy the August issue of Sassy magazine in 1993, I was surprised to see the perfect sandal right before my eyes.  A perfectly unique little shoe that looked great with tights or with scrunched up wool socks. I was smitten.  I had to have them.  I quickly looked up the sandal only to find the price of $95 was way out of my 16-year old budget.  I was disheartened for a moment, then I started figuring out how I was going to save up for the darned things.  I could not live without them.  It took me two months, but eventually I was the proud owner of a beautiful pair of "New Chinese" sandals.  It's been nearly 20 years, and I still have them.  They were my first major fashion purchase and I hold them dear to my heart. 

Writer and Author

p.s.  Is it just me, or did that look like a younger Angelina Jolie?

p.p.s.   Do you remember the Sassy spoof Phil Hartman did on SNL?  Hillarious!

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